Why I Chose Paid Marketing:

The highest returns in any field come from exploiting your natural strengths You should focus on your genius zone, not on becoming "good enough" in all things For instance, I love the art of chatting, making sales. I can elaborate new chatting strategies, train chatters, A/B test some new script structure… all day 12hrs straight, I don't need any "motivation" to do so But I hate marketing. Sending content ideas to models, coordinate VAs, do market research… I get severe brain fog after 30 minutes of work And while I got decent results from organic, as soon as I transitioned to paid traffic, I started making 2x the money with half of the effort Paid marketing is controlled, measurable, and way easier to set up and "forget" so it works the best for me Could I learn marketing? Yes, and I got some results from it. Will I become the best at it? No. So I either hire someone better than me at marketing or I do paid advertising The cost of mediocrity is invisible, but devastating.