Free pages

High volume, more timewasters, but more whales. Great for cold traffic (like Meta ads). No sub revenue, but fans stay longer and engage more. Needs strong chat team to filter and upsell. You need qualify fast, sell earlier, do more mass MPPVs, filter hard. Paid pages Fewer but higher-intent fans. Easier to build rapport early. You build trust first, sell later, more “VIP experience”.