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OFM2025-07-05
SOP: Boosting Instagram Reels (No FB Ad Account)
🧐 SOP: Boosting Instagram Reels (No FB Ad Account)
This is obviously done at small scale, for big operations you either:
1. Buy an ads manager account (costs a lot and you need someone with experience to guide you through)
2. Hire a media buyer (but some don't wanna work with OFM)
1. Login: Go to instagram.com on your web browser (either from PC or Safari on phone, on the IG app you'll pay a 30% Apple fee).
2. Select Reel to Boost: Find the Reel you want to boost → Click on the Reel to open it.
3. Boost Reel: Click the "Boost" button (usually appears below the Reel). If you don't see it, you need a professional/creator account.
4. Facebook Ad Account: When it asks if you want to proceed with or without Facebook Ad Account, choose without (directly on IG).
5. Set Up Promotion: Goal: More profile visits. Audience: Create your own → Choose country to target (only 1, don't boost multiple countries at once) → Age 18-65 → Males
6. Set your Budget & Duration: I usually try $5 for 1 day and check analytics. If I'm satisfied with the results, I increase the budget.
Everything is very easy until this step. The issue is, you can pay for IG ads a few times, using normal VCCs. The harsh truth is, if you're scaling with more than 5 accounts, they won't work. Those cards are not made for this purpose. You need a card that's made for ad spending.
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